Sunday, November 7, 2010

Word and Image: Google

"Google". The Etymology of this funky word is derived from "googol", a term for the number one fallowed by 100 zeros and was selected by the founders of "Google", Larry Page and Sergey Brin, to be the name of their Palo Alto based company. 'Google', over the past 14 years, has grown into a household name functioning as both noun and a verb in describing one of this century's most successful companies in the silicon valley. The word google is now a search engine and the act of looking up a topic or stalking a person through the use of any one of the Google websites. The 'Google' home page has developed not only in function and form but the company itself has done an outstanding job of branding itself especially when creating their iconic logo. The font and color scheme of 'Google', which has been amended and improved over the lifetime of the company, is so recognizable it referred to in apparel, other forms of media and can be altered without loosing the essence of the design.

‘Google’ has made it a habit to accept ‘Doodle’ submissions, which it posts on its homepage to commemorated historic events, holidays, anniversaries, important figures in society and notable achievements. Kids, through world wide and local competitions create some of the ‘Doodles’ while others are derived from commissioned designers that allude to specific events that ‘Google’ finds significant. The ‘Doodle’ is ever changing and successfully conveys to the user both that they have reached the ‘Google’ homepage and the significance of that particular day. The content of the text remains consistent but the concept alters as the form of the picture evolves from day to day. The text itself is the ‘blank canvas’ in which the designer is able illustrated the idea, person, holiday event, etc. in which they are attempting to commemorate or allude to. Text is a great example of how we have been exploring the relationship between form and content to create concept. The form of the text the color, shape, size, style etc. and the actual letters that are strung together which create the concept. The successful interaction between these two elements creates a more successful conversation between the image concept and the viewer.

Shown on April 24, 2010, this 'doodle' commemorates the 20th anniversary of the Hubble telescope.

Shown on May 16th, to mark the anniversary of the first laser.
Google embraces inner childhood comic reader with the decorations of classic comic book characters in attribution to comic-con.
I have linked the first result that comes up on in the google search engine when the 'Doodle' topic is searched. Typically when the "Doodle" is clicked on it will lead you to a website where you can find more information on the event, person or achievement pictorially described. You can also click here for a website that shows more of the historical and scientific based "Doodles" posted in the past.

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